Goodbye 2024, hello 2025!
Despite 2024's challenges, The Reference excelled in B2B digital commerce, leveraging strategic AI and strong partnerships. Excited for 2025, we are set to expand and innovate. Let's discuss your goals over coffee!
Insights
Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.
Cras Woodgroup partners with The Reference for cutting-edge PIM and commerce solution
Discover the strategic partnership between The Reference and Cras Woodgroup! Together, they are enhancing product data management with a cutting-edge PIM system and preparing for an advanced e-commerce solution, driving innovation in the wood industry.
Is your brand ready for AI-driven search?
The way people search is changing. AI-powered tools are driving conversational interactions and personalizing results like never before. Our latest whitepaper explores the rise of conversational AI, the role of headless CMS in maintaining agility, and key strategies for optimizing content for AI search engines. Stay competitive in the evolving digital landscape.
Optimize your digital marketing campaigns with algorithmic signals
Want to boost your digital marketing? Discover the power of algorithmic signals. Learn how they can boost your ad performance and conversions. Do not miss out on these valuable insights.
Reach full brand inclusivity by becoming WCAG compliant
Dive into our latest article to discover how the 2025 accessibility standards and WCAG compliance can revolutionize your brand's digital inclusivity. Learn practical strategies to meet and exceed these crucial standards for a more inclusive digital future.
Composable architecture: the key to successful scaling
Discover how composable architecture is revolutionizing the way businesses scale in our latest blog post. Dive into the insights from a recent roundtable event with leaders from top companies and learn how this flexible technological approach can empower your business growth.
The conversion nightmare: managing the risks of releasing website changes
Concerned about how updates might affect your website or app's conversion rates? Discover in this article how A/B testing and controlled experiments not only protect your KPIs but also enhance user interactions. Learn the crucial strategies to mitigate risks, and validate your changes effectively.
EU AI Act: navigating the future of AI regulation
Discover how the EU AI Act is shaping the landscape of artificial intelligence in Europe, ensuring ethical practices and safety. Learn how The Reference actively contributes to this transformation by supporting organizations in aligning with the new regulations for a secure and innovative digital environment.
CMS evolutions, the move towards a headless future
Dive into the evolution of Content Management Systems and explore how the movement towards a headless future can transform your digital strategy, offering unparalleled flexibility and efficiency in managing and delivering content.
Looking for something specific?
Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.
MACH Roundtable Ghent: The composable shift
Explore key insights from our recent roundtable in Ghent where we discussed the benefits and challenges of transitioning to a composable technology stack. Get an understanding of its potential for business agility, enhanced security, and cost implications. Is it the right fit for all companies? Dive into the full article to find out.
Mastering the art of user experience in decoupled MACH environments
Explore the nuances of enhancing your UX in decoupled, composable architectures. This insight demonstrates how applying Optimistic UI and Eventual Consistency principles can elevate performance, data integrity, and overall user engagement in an increasingly digital world.
Day in the life of Herlinde, Key Account Manager
Curious about the life as a Key Account Manager at The Reference? Read a journal entry of Herlinde as she navigates client relationships, team collaboration, and administrative tasks - all while managing her work-life balance. This blog post takes you through the highs, the lows, and everything in between.
Content Chaos: From Bachelor Pad to Content Oasis with Headless CMS
Is your CMS holding back your B2B growth? Learn how a headless CMS can transform your content strategy, break down silos, and enhance customer relationships. Discover how it streamlines content while creating new engagement and revenue streams.
Reinventing the digital agency model
Join our Managing Director, Maarten Bosmans, as he unveils the new frontier in digital agency models. Explore how we are embracing AI, fostering hybrid collaborations, and reshaping B2B commerce.
The technology trends that will shape 2024
Gain a competitive edge with our 2024 Technology Trends report, led by AI advancements. Dive into insightful analysis and expert perspectives that will inspire your next big move. Download now to stay ahead of the curve!