Is your brand ready for AI-driven search?

November 27, 2024 | Christophe Lagast, AI expert at The Reference

Whitepaper

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Why this whitepaper

Conversational Search Trends: Studies reveal that over 50% of global searches now use conversational language, driven by AI tools like Google’s Search Generative Experience (SGE) and conversational assistants such as ChatGPT.

Decline in Traditional Keyword-Driven Searches: The reliance on simple keywords has fallen by 30% in the past five years, with AI tools prioritizing context, intent, and conversational phrasing.

Visual and Interactive Content Demand: Research from HubSpot indicates that 45% of marketers report increased engagement from interactive content. Moreover, 62% of Gen Z users prefer visual results, such as images and videos, over plAIn text.

AI Personalization: According to Gartner, 63% of online consumers expect AI-driven personalization in search results. Furthermore, businesses that implement personalization see an average revenue boost of 20%.

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Business impact

The shift towards conversational and AI-driven search has direct implications for brands:

Brands that fail to optimize for conversational and AI-driven search risk being outpaced by competitors who do.
Personalized, AI-optimized content sees 2x higher engagement rates compared to generic content.
Companies leveraging AI-driven search optimization have reported a 30% increase in conversion rates, according to McKinsey.

Find out how businesses can adapt these seismic changes by downloading this whitepaper.

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Key benefits

Understand how search behavior is evolving.
Get actionable strategies for optimizing your content.
Learn the role of headless CMS in future-proofing your marketing efforts

Download the whitepaper

Start the conversation!

Start the conversation! Are you ready to transform your search strategy with the power of AI? Get in touch and let us navigate the future of search together.

Contact our AI expert Christophe

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