Insights

Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

The Cookieless Future: What You Need to Know About Digital Tracking Now

Cookies have been a cornerstone of the online experience, quietly shaping the way users interact with digital solutions. On one hand, cookie banners serve as an extension of a user’s right to be ignored, offering the ability to opt-out, remain anonymous, and minimize tracking. On the other hand, they enable the personalized experiences we’ve all come to expect. Do we want tailored recommendations? Yes! How do we want them? Compliant and personalizable.

The Reference guides Fixmer in shifting towards a composable architecture with a state-of-the-art B2B commerce webshop

Fixmer chooses The Reference to revolutionize its B2B commerce webshop with a cutting-edge composable architecture. By leveraging advanced technologies and focusing on customer-centric designs, Fixmer enhances its platform to stay competitive and maintain market leadership. This strategic partnership is set to drive significant growth and technological advancements for future expansions.

Day in the life of Thomas, Senior Front-end React Developer

Dive into a day in the life of Thomas Ledoux, a Senior Front-end React Developer, as he navigates complex coding, harnesses AI for efficiency, and mentors the next generation of developers. From a refreshing bike ride to innovative project discussions and quality family time, get a glimpse of how Thomas blends productivity with passion in the bustling tech landscape.

The evolution of AI: from basic LLMs to orchestrated agents

Discover the evolution of AI from general LLMs to advanced orchestrated agents. See how these technologies enhance business efficiency, decision-making, and customer engagement, and learn how specialized AI agents significantly boost targeted marketing strategies.

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Goodbye 2024, hello 2025!

Despite 2024's challenges, The Reference excelled in B2B digital commerce, leveraging strategic AI and strong partnerships. Excited for 2025, we are set to expand and innovate. Let's discuss your goals over coffee!

Cras Woodgroup partners with The Reference for cutting-edge PIM and commerce solution

Discover the strategic partnership between The Reference and Cras Woodgroup! Together, they are enhancing product data management with a cutting-edge PIM system and preparing for an advanced e-commerce solution, driving innovation in the wood industry.

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Is your brand ready for AI-driven search?

The way people search is changing. AI-powered tools are driving conversational interactions and personalizing results like never before. Our latest whitepaper explores the rise of conversational AI, the role of headless CMS in maintaining agility, and key strategies for optimizing content for AI search engines. Stay competitive in the evolving digital landscape.

Optimize your digital marketing campaigns with algorithmic signals

Want to boost your digital marketing? Discover the power of algorithmic signals. Learn how they can boost your ad performance and conversions. Do not miss out on these valuable insights.

Reach full brand inclusivity by becoming WCAG compliant

Dive into our latest article to discover how the 2025 accessibility standards and WCAG compliance can revolutionize your brand's digital inclusivity. Learn practical strategies to meet and exceed these crucial standards for a more inclusive digital future.

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Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.

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Composable architecture: the key to successful scaling

Discover how composable architecture is revolutionizing the way businesses scale in our latest blog post. Dive into the insights from a recent roundtable event with leaders from top companies and learn how this flexible technological approach can empower your business growth.

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The conversion nightmare: managing the risks of releasing website changes

Concerned about how updates might affect your website or app's conversion rates? Discover in this article how A/B testing and controlled experiments not only protect your KPIs but also enhance user interactions. Learn the crucial strategies to mitigate risks, and validate your changes effectively.

EU AI Act: navigating the future of AI regulation

Discover how the EU AI Act is shaping the landscape of artificial intelligence in Europe, ensuring ethical practices and safety. Learn how The Reference actively contributes to this transformation by supporting organizations in aligning with the new regulations for a secure and innovative digital environment.

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CMS evolutions, the move towards a headless future

Dive into the evolution of Content Management Systems and explore how the movement towards a headless future can transform your digital strategy, offering unparalleled flexibility and efficiency in managing and delivering content.

MACH Roundtable Ghent: The composable shift

Explore key insights from our recent roundtable in Ghent where we discussed the benefits and challenges of transitioning to a composable technology stack. Get an understanding of its potential for business agility, enhanced security, and cost implications. Is it the right fit for all companies? Dive into the full article to find out.

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Mastering the art of user experience in decoupled MACH environments

Explore the nuances of enhancing your UX in decoupled, composable architectures. This insight demonstrates how applying Optimistic UI and Eventual Consistency principles can elevate performance, data integrity, and overall user engagement in an increasingly digital world.

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