Bekaert
Bekaert is a global leader in steel wire transformations and coating technologies. You can find their products in a variety of sectors, from construction to automotive and agriculture.
Create a uniform online presence to reach the right audience in a complex B2B landscape
A long-term relationship
An extensive discovery track - filled with various strategy workshops - allowed us to create a framework for the updated Bekaert branding. We captured their renewed brand in an easy-to-use style guide, allowing us to build coherent digital interfaces like a corporate website and various sub-domains in Sitecore.
We managed to reach their complex B2B audience through thorough SEO and set up lead generation initiatives backed by personalization features on the Bekaert website. Eventually, this would result in a B2B ecommerce solution tailored to Bekaerts various audiences.
Extensive catalogue
Due to confidentiality, we can’t share specific insights into how our work with Bekaert has impacted their business. We can say, though, that we have an extensive catalog of projects to look back on. One of the outcomes of this beautiful relationship is a Sitecore Experience Award for personalization.
Award
Sitecore Experience Award for personalization
The services that made this happen
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Brand & Concept
We updated the Bekaert brand and made it digital-ready. A clear style guide allows every Bekaert partner to build on-brand solutions.
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UX/UI
We created an ecosystem of digital interfaces that welcome the various stakeholders and audiences in the complex B2B landscape in which Bekaert is active.
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Digital Platforms
We created a Sitecore environment, allowing Bekaert to activate multiple digital interfaces in multi-country and multi-lingual settings.
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Digital Interfaces
Over the years, we have built multiple digital interfaces for Bekaert, ranging from the corporate website to product websites and a digital financial results environment.
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Content
We have created various assets for Bekaert, as well as video content for a digital financial results environment.
Looking for a digital partner?
With a wide variety of experts, specialized in a wide array of expertises, we can support you in your digital challenges. Feel free to reach out and see how we can work together.